Gloss Beauty Brand

Laken Smith founded Gloss Beauty Brand in 2017 after two decades pursuing hair and makeup as a personal passion, building it into a full-service brand that pairs professional-grade products with on-location bridal and pageant styling. The company now operates out of Spartanburg, with additional locations in Lexington and Pelion, and runs on a team of five artists that includes Bridal Division Manager Jen Raines.

Brides book the company's on-location Bridal service, a one-hour hair and makeup session priced from $300, delivered at the home, hotel, or venue where the wedding is taking place. The team also runs a pageant division, a makeup masterclass, and Glam Haus Studios for editorial and headshot work, so a couple working with a larger group can coordinate hair, makeup, and photo-ready touch-ups through one company.

Gloss Beauty Brand is based at 1201 Union Street in Spartanburg and travels to weddings throughout the Upstate. Its published Bridal rate of $300 for a one-hour session is the only bridal pricing listed on the site; couples should confirm attendant rates and any travel fees directly, since those are not broken out online.